Asics

Now synonymous with high-achieving athletes, Asics found its humble beginnings over 50 years ago in Japan, where a poverty-struck war survivor devoted his life to creating sports shoes for young people. First helping his local high school basketball team to win the championships with a new breed of suction-gripped basketball shoe, Kihachiro Onitsuka famously went on to innovate running shoes that would not blister the feet, even after a marathon. Today, it’s at the forefront of the world performance sports market as the leading running shoe brand for enthusiasts and professional athletes alike.

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