Farfetch Partners
Finland
MY O MY
Helsinki, Finland
Adidas by Stella McCartney, Alexander Wang, Barena Venezia, Carven, Gitman Vintage, Mismo, S.N.S. Herning, Sonia by Sonia Rykiel, Stella McCartney, Sunspel, Theory, Tsumori Chisato, Universal Works, Vince
About the store:My O My has the intention of ‘energising Finland’s fashion scene’ with its creative mix of designer brands. The womenswear boutique combines clean Nordic lines with giant mirrors for a relaxing experience, while the menswear store creates an industrial aesthetic with raw wood, exposed pipes and granite surfaces.
SEVEN
Helsinki, Finland
7_Julius, Boris Bidjan Saberi, Lost & Found, Rick Owens, The Viridi-anne
About the store:SEVEN prides itself on catering to the modern man by offering the most contemporary designers and collections. Aimed at forward-thinking individuals, SEVEN constantly strives to stock the most interesting collection of no-nonsense fashion. Located in Helsinki, this unique store stocks unexpected collaborations and ultra-modern style.
