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Farfetch Partners

Finland

MY O MY

Helsinki, Finland

Brands to look out for:

Adidas by Stella McCartney, Alexander Wang, Barena Venezia, Carven, Gitman Vintage, Mismo, S.N.S. Herning, Sonia by Sonia Rykiel, Stella McCartney, Sunspel, Theory, Tsumori Chisato, Universal Works, Vince

About the store:

My O My has the intention of ‘energising Finland’s fashion scene’ with its creative mix of designer brands. The womenswear boutique combines clean Nordic lines with giant mirrors for a relaxing experience, while the menswear store creates an industrial aesthetic with raw wood, exposed pipes and granite surfaces.

SEVEN

Helsinki, Finland

Brands to look out for:

7_Julius, Boris Bidjan Saberi, Lost & Found, Rick Owens, The Viridi-anne

About the store:

SEVEN prides itself on catering to the modern man by offering the most contemporary designers and collections. Aimed at forward-thinking individuals, SEVEN constantly strives to stock the most interesting collection of no-nonsense fashion. Located in Helsinki, this unique store stocks unexpected collaborations and ultra-modern style.

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