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Revamped heritage checks, reimagined nineties streetwear, tropical prints and Hawaiian motifs on loan from the eighties: this summer, look back to look forward.




Not just a shirt

With the World Cup looming, sportswear-inspired streetwear is riffing off the terrace culture of the nineties


Above: Max wears jacket by Gosha Rubchinskiy x Adidas from Société Anonyme, sweater (just seen) by Gosha Rubchinskiy from Dell’oglio, trousers by Prada from O’, sneakers (coming soon) by Stella McCartney from Stefania Mode, and necklace (just seen) and ring, both by Gas Bijoux from Gas Bijoux.


Check clash

Where to start with the checks on offer in SS18? From classic Prince of Wales to micro prints and colourful plaid, the cool is all in the clash.


Above: Max wears jacket and T-shirt, both by Fendi from Fendi, and trousers by Barena.



Flora and fauna

Designers must have all been drinking from the same botanical brew because plant and floral prints are this season’s way to add tropical highlights.


Above: Max wears shirt and trousers (coming soon), both by No.21, T-shirt by Champion from Eraldo, sneakers by Marni from Marni, and socks by Études from Stefania Mode.



Eighties tourist

Printed short-sleeved shirts, belt bags and socks-and-slides: think retro casual on holiday.


Above: Max wears shirt by Fendi from Fendi, T-shirt by Blood Brother from Blood Brother, shorts by Off-White x Champion from Ekseption, belt bag by Prada, sliders by Fendi from Giulio.


Aloha Hawaii

Even if you don’t know your roundhouse cutbacks from your off-the-lip turns, do know this: vintage surf motifs are back.


Above: Max wears shirt by Prada from G & B, and jeans by Loewe from Luisa Boutique.



Heritage upgrade

No rules when it comes to suiting – go for traditional fabrics and team with a simple white tee for instant SS18 style appeal.


Above: Max wears suit by Maison Margiela from Degli Effetti, T-shirt by Blood Brother from Blood Brother, and necklace by Gas Bijoux from Gas Bijoux.



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