LA-based label Reformation does sustainability without the smugness. Here, three women, from three different cities, talk about how they’re making conscious choices when it comes to fashion. Plus, discover Reformation’s new-season edit below.
‘The way I approach fashion is by sticking with brands that are transparent, have ethics and put planet Earth first; whether it’s sourcing deadstock fabrics and repurposing materials or how they package their materials. No one is perfect – but it’s important to try our best.’
‘I think being more sustainable starts with being more conscious about your actions, noticing when you’re being wasteful and doing better. Try not to buy clothes in plastic bags, opt for no packaging when possible. I try not to buy excessively, buying good quality clothes that last for a long time. I also try to recycle clothes by buying from thrift stores and giving away clothes I don’t wear.’
‘My interest in different fashion trends can often be fleeting but fierce. In the past I have worn a certain look to death over a few weeks and then discarded it. Now I try to rent or borrow clothes so that they don’t end up in landfill when I lose interest. I think Reformation is doing a fantastic job in making fashion trends more slow and sustainable.’
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