Culture, elegance, freedom. Three words that describe SUGAR’s ever-evolving outlook. ‘Our customers are in search of freedom,’ says owner Beppe Angiolini. ‘There’s a great desire to be experimental, and to mix pieces without following impositions or rules.’ Step inside the 18th-century building in the upper part of Corso Italia, Arezzo, and you'll be transported back in time: charming wooden ceilings tower above Roman mosaic floors, while period frescoes line the walls. But when it comes to their offering, SUGAR is very much focused on the new. Shop the store’s full selection – including their hero pieces of the season – below.
60 Corso Italia, Arezzo, Italy
‘This Rotate dress has a retro allure. The brand’s ready-to-wear offering is very interesting. We love mixing patterns and aesthetics. This dress can be worn differently by so many different people.’
‘Saint Laurent is a brand you can’t miss in your archive. This is such a strong heel from the brand this season – and the fuchsia colour is an exciting plus. You don’t have to think too much about how to wear them with other pieces.’
‘Our main focus this season is to empower women, and these Prada mules tie into this perfectly – they suit every occasion. Prada is a conceptual brand – they surprise us year after year with must-have key pieces.’
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