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Exclusive first look: Alanui’s West is a State of Mind
Take a road trip with a difference — watch and shop Alanui’s three-part film series, only on FARFETCH
If freedom, adventure and the open road seem out of reach right now, Alanui has the answer. Encapsulating the spirit of wanderlust — and marking the arrival of its spring/summer 2021 collection — the Italian brand releases a three-part film series, ‘West Is A State Of Mind’, to take you on an American road trip with a difference.
‘A road trip across the Western landscapes, admiring vibrant sunsets along unexplored territories, seems quite extraordinary in times like these,’ explains creative director Carlotta Oddi. ‘But we have managed to send our SS21 collection on a memorable journey into a world full of color, adventure and absolute fun.’
To bring this visual story to life, Oddi collaborated with film director Andrea Calvetti, whose Italian DNA synchronizes perfectly with the style codes of the Milanese label. ‘Alanui embraces the soul of the American West and the love poured into the making of clothes,’ says Calvetti.
Against the backdrop of Arizona’s Monument Valley, the film heroes the label’s signature Icon cashmere cardigan for women, hand-embroidered with peaceful canyon scenes. Desert-scapes and bandana patterns decorate the menswear knits, while tie-dye finishes evoke thoughts of hazy wilderness mirages.
Watch the three-part film now, then shop the pieces below.
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