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Gucci Beauty: The New Eternité de Beauté

Introducing the brand’s new 24-hour wear, breathable foundation with full coverage. Eternité de Beauté combines moisturizing ingredients with coated pigments to produce a weightless, matte finish. Here, we take a deep dive into the exciting new formula, complexion-enhancing shades, skin-cushioning ingredients and more.


The shades

Debuting with an extensive range of 40 hues, this foundation promises a match for every complexion. The assortment caters to warm, cool, neutral and olive undertones.


The formula

In this inventive reimagining of the classic matte foundation, Gucci Beauty blends a high concentration of cutting-edge powders and coated pigments in an easy-to-blend fluid, resulting in a formula that delivers full coverage with just one pump. Éternité de Beauté is designed to provide transfer-proof wear for up to 24 hours.


The ingredients

For a weightless, second-skin feel, its formula is infused with skin-cushioning ingredients that ensure a comfortable, long-lasting finish. The ultra-pigmented foundation contains hyaluronic acid and black rose oil to boost and maintain hydration, as well as to soothe and moisturize. The addition of time-tested bamboo powder means pores appear minimized and shine is kept at bay all day long.


The routine

To achieve a flawless look, begin by priming your skin with the mattifying Sérum de Beauté Fluide Matifiant or the hydrating Sérum de Beauté Fluide Soyeux — depending on your preference. Apply one pump of the Éternité de Beauté foundation and use your favorite complexion tool to blend it out evenly, then set and perfect with the Poudre de Beauté Mat Naturel. Complete the look with either a bronzing sweep of the Poudre de Beauté Éclat Soleil over the contours of your face, or add a flush of color to eyes and cheeks with Blush de Beauté.

Éternité de Beauté Foundation

Gucci Beauty

Éternité de Beauté Foundation

Éternité de Beauté Foundation
Éternité de Beauté Foundation
Éternité de Beauté Foundation
Éternité de Beauté Foundation



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