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MAD Paris

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MAD Paris
customised Rolex Datejust 28mm

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MAD Paris customised Rolex Datejust 28mm

MAD Paris was born out of a passion for creating emblematic timepieces. The independent watch customisation company revisits classic models from the most successful horological brands, resulting in something entirely unique. Manufactured in Switzerland from their signature black DLC-coated steel, this reimagined Rolex Datejust 28m is all you'll need to get through the day with a sleek finish. 


  • 28mm
  • matte DLC coating
  • sapphire and diamond accents
  •  automatic movement
  • screw-down crown
  • adjustable-link bracelet
  • clasp fastening
  • magnified date window 
  • This watch is a second-hand watch customized exclusively by MAD who is not an authorized reseller of the original manufacturer. The manufacturer's original guarantee is no longer valid, and the original technical properties may have changed and some parts may have been replaced.

Made in France


Sapphire Glass 100%, stainless steel 100%, Pink Sapphire 100%

Designer Style ID: DATEJUST28

MAD Paris customised Rolex Datejust 28mm

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