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The Style Guide

summer in seattle


Friday, September 15, 2017

Summer in Seattle with Sarah Butler

We caught up with globetrotter and blogger Sarah Butler about how there is nothing quite like spending summer in her hometown Seattle – one of few destinations where sandy beaches, mountain peaks plus an urban city are at your fingertips.

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Casual sportswear slides - adidas

How To

Thursday, July 20, 2017

Three ways with slides

Shopping for slides is easy, and styling them can be kept simple with relaxed wear tailoring or it can be elevated for a dressed up day outfit.

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Banner images of products and gifts for father's day

How To

Friday, June 9, 2017

Father's day gift guide

Finding a stylish yet suitably practical gift for Father's day can be tantamount to a treasure hunt. So our father's day gift guide will help you navigate away from yet another typical gift and instead inspire a number of gift ideas so good, you'll struggle to part with them come father's day.

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City style from Stockholm

Destination Style

Thursday, May 18, 2017

City Break Style: What to wear in Stockholm

Parisians are lauded for their fuss-free, perfectly undone style, Londoners for their precise tailoring and the Milanese for their maximalist femininity. Swedes have comparatively flown under the fashion radar, but this understated fashion contingent is increasingly gaining its due attention on the international stage.

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Street style outfit of burnt orange matching pyjama trend with robe style jacket

How To

Wednesday, May 10, 2017

Mastering the Pyjama Style Trend

From boudoir looks from the early 90s to laid back loungewear-like pieces, pyjama style dressing has endured the test of a passing trend and transitioned into a lasting style statement. Today's take on the pyjama trend features decadent separates in complimentary prints for an ultra dynamic, sensuous, lounge look.

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Metallic shoes in street style shot

How To

Wednesday, May 3, 2017

The Fashion-Forward Guide to Metallic Shoes

Metallic shoes have become something of a standout mainstay in fashion: High-shine boots, sparkly sandals and light-reflecting loafers have lit up the streets of style capitals, proving themselves part of a trend whose staying power isn't waning.

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Destination wedding outfits and style

Destination Style

Wednesday, April 26, 2017

What To Wear To A Destination Wedding

Wedding season is here, and there’s a good chance that one of those invitations will announce a destination ceremony in an exotic locale. The invitation itself immediately begs the question: What to wear to a destination wedding?

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Pool party fashion looks from the runway

How To

Monday, April 24, 2017

What to wear to a pool party

The transition to warmer weather means one thing: your invitation to the first pool party of the season is surely on its way. While you’re gathering your friends in a party planning group chat or prepping for a vacation in a sweltering locale, make sure you address the season’s most important topic: what to wear to a pool party.

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Street style flared embroidered jeans

How To

Friday, April 21, 2017

How to wear embroidered denim

Boyfriend, skinny, flared or in jacket form, denim's latest directional turn isn’t about which style of jeans you choose to wear, but how they've been decorated. Find out what makes the trend just as popular outside as it is inside the fashion shows.

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Man dressed in cream coat and top hat in San Francisco street style

Destination Style

Thursday, April 20, 2017

San Francisco Street Style: The Best Street Fashion Neighborhoods

Immortalized as a haven for hippies, drifters and beatniks in the 60s, San Francisco street style has reflected this outsider aesthetic ever since. The hilly metropolis surrounded by the Pacific Ocean has long been associated with a boho peace-and-love spirit. Throughout the 60s and 70s, Haight-Ashbury – still one of the more fashionable San Francisco neighborhoods – was the epicenter of America’s burgeoning counter culture.

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Stylish woman wearing colorful tweed skirt


Monday, April 10, 2017

The Fashion-forward Guide to Tweed

The coarse homespun fabric known as tweed dates back to the mid-1800s. Its name is a butchering of the term twill, which describes the diagonal pattern woven through the material. Tweed is synonymous with rural Britain; a symbol of bucolic pastimes and bygone grandeur.

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Graphic t shirts and statement logo tops on the runway

Trends & Subcultures

Wednesday, March 22, 2017

Straight from the Catwalk: Graphic Tees

Since fashion designer and activist Katharine Hamnett emblazoned tops with the era-encapsulating phrase "CHOOSE LIFE" in the '80s, famous faces and couturiers alike have celebrated graphic tees, using them to send explicit messages or inject their collections with a flash of color.

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