As the brand manager for Fashion East – the London based, not-for-profit initiative dedicated to finding and nurturing new talent in the fashion industry – part of Natasha Booth’s job is to know what’s up. So, which emerging designers is she excited about right now? ‘Charlotte Knowles is brilliantly talented and creating a very unique aesthetic with her technical and feminine pieces,’ she says. ‘And ASAI is a force to be reckoned with – he has fiercely original ideas and an unapologetic vision. Wearing his clothing feels empowering. To watch them both grow from new graduates into successful businesses with our support is very fulfilling.’ Here, shop Booth’s favourite pieces from the designers she expects to hit the major leagues. In shot: Natasha wears T-shirt by Ashley Williams; and top by Asai.
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