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IN FOCUS / Emilio Pucci’s eye-popping prints

Emilio Pucci’s collections have been synonymous with print and joie de vivre since the label was founded in 1947, so kaleidoscopic prints and bold colours are a given. But underpinning all of that vacation-ready dreaminess, there’s an unexpected edge, too. Here are the pieces to know about now. Photography by Gavriel Maynard.

The nineties-inspired purse

Pucci’s artsy and bohemian Sixties aesthetic pops even more when styled with paired-back accessories – like this season’s nineties-inspired nude bags.


The swirling prints on Pucci’s legendary scarves are often inspired by the designer’s travels. New iterations take inspiration from South America and Roberto Burle Marx, the architect behind the Copacabana promenade. Wear them as headwraps, arm decorations, sashes, and sarongs. Preferably, all at once.

The silk shirt

What to wear when it’s not-quite-cami weather? A blousey, breezy, colourful shirt. Offset its ladylike connotations with slick vinyl and logo accessories.

The column dress

Athletic accents lend themselves to Pucci’s attention-seeking prints. Pair minimal silhouettes like this maxi dress with sneakers for a jolt of modernity.

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