Vibrant, tropical and bustling, São Paulo is one of Brazil’s most visited cities. But what’s it really like to live there? Here, three women offer up a real insight into why the city is the place to be and share their top recommendations for when visiting. Plus, see their take on the new season.
‘I was born in São Caetano, a nearby city of São Paulo. Here, I can be the same Júlia that I was as a child, regardless of my work and style. This is where my family, my childhood friends and my home are. It’s where I find peace and tranquility. But São Paulo means everything to me. I went to college there, it’s where I got my first job as a journalist, where I learned about fashion and culture – everything and everyone is here. To anyone visiting Brazil, I always recommend trying our barbecue, and, in my opinion, the best steakhouses in São Paulo, especially Rodeio and Fogo de Chão.’ In shot: Júlia wears dress and bag, both by Jacquemus.
‘These photos were taken outside the Ipiranga Museum. For me, it is important to remember iconic and often-forgotten places in São Paulo, and this building is a symbol of our country’s history. I’m originally from Londrina, but I have lived in São Paulo since I was 15 years old. This city for me is the place for dreams and achievements. I believe anything can happen here if you work on it. This is where I feel like I’ve become mature and, therefore, it’s part of who I am and part of my story.’ In shot: Bárbara wears boots by Aquazzura, and bag by Fendi.
‘I moved to São Paulo from Rio de Janeiro only a month ago. Since I decided to move here I knew it would be a huge step for my professional life, but it's been a lot more than that. For me, it means going the extra mile. The city has been very good for me, and I walk the streets happily. São Paulo has a multitude of great places to eat and drink, but I would not miss a delicious dinner at the Dō. It’s a super-traditional Japanese restaurant with the freshest fish I have ever tasted.’ In shot: Victoria wears jacket by Low Classic, and bag by Staud.
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