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As imagined by founder and chief visionary Cassandra Grey, and fueled by a trusted Committee of Industry Experts, VIOLET GREY is home to The Industry's Beauty Edit, recognized as the insiders’ ultimate beauty destination. Its reason for existing is simple: to empower customers to feel confident in their purchases.

Lip Suede colour palette


Westman Atelier

Lip Suede colour palette

Lip Suede colour palette
Lip Suede colour palette




The VIOLET CODE is a set of standards by which VIOLET GREY'S Committee of Industry Experts separate hero products from the thousands of options on the market. Only after 70% of Committee members have approved a product is it VIOLET CODE APPROVED. The result is a curation that is truly the best in beauty.

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The Committee of Industry Experts

Assembled by Cassandra Grey and VIOLET GREY editors, the Committee of Industry Experts is an expansive council of beauty insiders who provide guidance on what makes a beauty product best-in-class. The Committee is made up of makeup artists, hair stylists, doctors, estheticians, wellness gurus, beauty brand founders, and celebrity influencers.


About Cassandra Grey

Cassandra Grey founded VIOLET GREY in 2013 with a vision to curate the best beauty edit on the planet (approved by a network of powerhouse arbiters in the beauty space) and to create a platform to showcase and celebrate beauty artistry on the most recognizable faces in the industry.

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