- The SS25 campaign celebrates individuality and style diversity through a unique cast, highlighting FARFETCH's unmatched selection

- The campaign spotlights real individuals, showcasing the season's best pieces through their vibrant personalities. It reflects the diverse FARFETCH community and the incredible selection the brand makes available for every style.

- A unique cast, featuring singers, models and more, exploring style as an expression of individuality. 

LONDON, UK. 18 March, 2025 - FARFETCH, the global destination for modern luxury, presents its new spring/summer 2025 (SS25) campaign. This season, the FARFETCH campaign comes to life with the use of a new cast, drawn from various fields, and provides a glimpse into the diverse personas and styles that represent FARFETCH’s community of tastemakers. Kelela (@kelela), Luca (@lucagfersko), Yasmin (@yasminwijnaldum) and Carlisle (@carlisleaikens) demonstrate that on FARFETCH, diverse individuals from different communities can discover the brands and products that resonate with their individual styles.

Set in LA, the campaign celebrates some of the best pieces of the season — lightweight jackets, sunset hues, statement pieces and wardrobe essentials. This unique cast exemplifies some of the varied, vibrant personalities that make up FARFETCH's ever-growing community, offering something for everyone. Seen it? Love it? Farfetch it. 

The SS25 campaign will be amplified globally across social media including Instagram and TikTok, where viewers can watch behind-the-scenes videos and interviews, giving them a chance to find out more about the cast, their style and the unmatched selection available on Farfetch.com

For more information on the SS25 campaign, visit www.farfetch.com

ENDS

Notes to editors:

Campaign Credits

- Photographer: Max Farago 

- Director: Harry Clark

- Creative Director: Charlie Miles

- Style Editor: Sophie George 

- Senior Fashion Assistants: Tiziano Viticchie, Jade Hennessey

- Art Director: Khalil Ghani

- Hair: Tiago Goya 

- Make-Up: Sara Tagaloa 

- Nails: Emi Kudo 

- Set Design: Kelly Infield 

- Production: Rhianna Rule Palm Productions 

- Production Manager: Becca Hoffman

Cast

- Kelela, singer

- Luca Fersko, filmmaker 

- Carlisle Aikens, model

- Yasmin Wijnaldum, model 

About FARFETCH

FARFETCH is the leading global marketplace for the luxury fashion industry. FARFETCH connects customers in over 190 countries and territories with items from more than 50 countries and over 1,400 of the world’s best brands, boutiques and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a global marketplace.

For further information, please contact:

press@farfetch.com