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THE DAILY / Charles Jeffrey

‘We've been on quite an epic journey.’ That’s an understatement. Since his breakthrough two years ago, Charles Jeffrey’s LOVERBOY has amassed global media attention, an LVMH Prize nomination and a highly devoted fanbase. Though he is keen to stress that the brand is a highly collaborative effort, it’s undeniably a reflection of his joyously irreverent approach to style. ‘My aim was to paint a picture of what my world is,’ he says. It’s a world many want to be a part of. Here, the London-based designer edits his favourite pieces from the new-season collections on Farfetch.

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