Culture, elegance, freedom. Three words that describe SUGAR’s ever-evolving outlook. ‘Our customers are in search of freedom,’ says owner Beppe Angiolini. ‘There’s a great desire to be experimental, and to mix pieces without following impositions or rules.’ Step inside the 18th-century building in the upper part of Corso Italia, Arezzo, and you'll be transported back in time: charming wooden ceilings tower above Roman mosaic floors, while period frescoes line the walls. But when it comes to their offering, SUGAR is very much focused on the new. Shop the store’s full selection – including their hero pieces of the season – below.
60 Corso Italia, Arezzo, Italy
‘These new Prada loafers are so elegant. As a brand, Prada are very conceptual, but they also continue to surprise us each and every season with their key pieces. We have a very strong men’s tailoring offering and these loafers align with our selection of suits.’
‘Alexander McQueen has made sneakers must-have pieces this season. The innovative sole on this canvas pair make them contemporary – they’re a best-selling style. These sneakers are adaptable and work well in every situation.’
‘We’re attracted to beauty, minimalism, sophistication and class and we buy into Bottega Veneta for this reason – it’s a brand in the midst of its rise. This wallet fits perfectly into our store – it’s handmade using the oldest weaving traditions but at the same time it's modern and refined.’
‘We love classic pieces, and these mules from JW Anderson reflect our appreciation of simple, timeless looks. A few years ago the brand was considered an emerging one, and now its refined aesthetic can be counted as one of the most important of each season.’
‘Givenchy’s logo hoodie resonates with our more youthful streetwear trend. It’s the perfect piece for the millennial who loves logos but also likes to keep it quite low key.’
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