Running the vegan lifestyle website The Discerning Brute and the brand Brave GentleMan keeps Joshua Katcher busy. So, it may be surprising to learn that he also co-owns a vegan cheese company and has even had time to write his own book. His eco-friendly outlook is in everything he does, especially his fashion choices. ‘80% of my wardrobe is second-hand, like thrift and vintage,’ he says. ‘And the other 20% is brands whose ethical, sustainable mission I support.’ In shot: Joshua wears coat by Vyner Articles; and shoes by Rombaut.
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