The most environmentally friendly thing to do is to go naked, but Nudie Jeans are a good alternative. This positive brand chooses to make its denim with 100% organic cotton with no extra treatments or washes. Add the concept of wear and break-in (six months of daily use without laundering) and a promise of free repairs – Nudie Jeans produce relaxed and youthful collections that are underpinned by the label’s admirable values.
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