NADIR TEJANI collaborates with London creative network PRIMITIVE. The outcome is TEN which aims to produce highly functional casualwear, crossing over the aesthetics of both design studios. The aseasonal capsule collection proposes an array of individual pieces to an active man; everyday clothes are combined through dynamic layering. PRIMITIVE’s geometrical logotype is disassembled into TEN individual segments of varying proportions. Ten products are created in reference to the logo structure. Each product builds up a crescendo of pattern pieces. The number of patterns used in the primary construction of a product corresponds to the number of the piece itself.
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