Jacquemus for Men

“I don’t just do clothes, I write a story and then come the clothes.” A winning formula that’s propelled Simon Porte Jacquemus from self-taught designer to one of Paris’ most talked-about talents. An ode to French tradition and his Provençal home, his eponymous label personifies fun, freedom and sunshine. Deconstructed tailoring and exaggerated shapes define the sensual, joie de vivre spirit, while sculptural heels and architectural bags keep things grounded.