Bel-Air Athletics

Founded by Will Smith in 2019, Bel-Air Athletics evokes the mood of the television series ‘The Fresh Prince of Bel-Air’. Channelling ‘90s athleisure, find sportswear-inspired jackets embroidered with crest-style motifs. Crafted in Italy, hoodies are cut to oversized silhouettes and can be matched with tracksuit bottoms. Merging preppy and street style, pair your basketball shoes with embroidered logo socks.

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