The Style Guide

The season’s most-wanted street pieces and where to find them.

It’s basically normcore for people who pretend they like the outdoors.

Black Friday, but make it sustainable.

Fashion with a conscience never looked so good.

How to best mark a 40th anniversary? Tradition suggests gifts of precious gemstones to commemorate the occasion.

Tips from More or Less founder and sustainability authority Jaime Perlman.

These brands are after our home heart.

How to rock the trend without looking like a tourist.

Where to find the world’s most sought-after pairs.

The skater’s favourite turned fashion icon.

Which shades will you be wearing next year?

From Acne Studios to Axel Arigato.

Daniel Lee takes us to minimalist heaven.

From the terraces to Slowthai, learn about all things C.P. before getting your first 'goggle' jacket.

And which brands to buy once you discover yours.

These designers are about more than just stars and stripes.

Everything you need to know before getting that IV drip.

We're poppin' bottles 🍼🍼🍼

A panel of experts discusses the future of the industry.

Your winter-season must-read.

Meet the experts on fashion’s biggest names

Time to become fluent in sneakerhead lingo.

God save the Queen of British fashion and how to look after the crown jewels too.

Pared-back tips by @slipintostyle and @alexisforeman.

How to choose the right Off-White pair for you.

Six Creatives. Six Trainers. One Aim - to customise their own trainers at home.

Turn your denim collection into an art gallery.

We can't stand the rain.

Your guide to Beyoncé’s favourite new brand

Which one will be your entry point into Daniel Lee’s luxurious world of #newbottega?

Legends only.

The origins of one of fashion’s most legendary designs – and how to make one yours.

It's growing on us.

The only influencer to claim her first name Insta-handle?

Your ultimate wishlist of the Italian brand’s most-wanted styles.

Your DIY guide to swapping the soles of your favourite trainers at home.

Only this Golden Goose lays banging trainers, not golden eggs.

Go West for autumn with these fashion-editor-approved tips.

A DIY guide to the countercultural classic look.

To SB or not to SB, that is the question.

Jeans that look good, feel good and do good

Some might think it’s mad to take a watch worth tens of thousands of pounds and rework it with precious stones and new finishes. And yet that’s exactly what MAD Paris does. Maybe that’s how the company got its name?

You’ve customised the uppers – now it’s time to add some colour to your soles.

These shirts were made for sipping champagne in.

Helping you look more Tony Hawk, and less phoney dork.

The world’s leading customisation expert, Dominic Ciambrone, shares a step-by-step guide to this modification technique.

Will it be a pillow, an egg or a waffle?

Everything you need to know about ‘the best running shoe ever’

This season’s best beachwear comes expertly curated by some of the world’s finest boutiques.

Deconstruct to reconstruct.

A lookback at the most timeless classics from the ultimate French luxury fashion house.

The swimwear styles you need this summer, from shorts to Speedos.

How to become a #GanniGirl.

Why you should buy and how to maintain your new favourite shoe.

Making all other sneakers look like EasyJet.

All black everything.

Here are some key names in kids fashion who are raising the bar when it comes to delivering fashion with a conscience.

Necklaces come in all shapes and sizes, but you’ll want to get things just right — length, style and charm included.

Consider this your guide to fashion’s new favorite fabric

Learn how to customise your jeans with tips from style-savvy influencers. Get creative with our wide range of sustainable denim brands.

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Dressing like a G just got way easier.

From the vibrant designs of Adriana Degreas to Brigitte and Lygia & Nanny. Get to know the best Brazilian swimwear designers.

Expert Tips On Extending The Life Of Your Luxury Pieces.

Your grandma, but like, hip.

It’s hip to be DSquare.

It’s a big watch world out there – so where do you start?

Please don’t touch my Raf.

The Best Faux To Know

Heaven is a half-pipe.

Scroll for home interiors inspiration.

You’ll never have to line-up for sneakers again.

The Swoosh and MJ just do it again.

Yas McQueen!

How to Find Your Ring Size, By Jewellery Experts

Let’s get physical.

How to size your Cons like a pro.

Originality is the art of concealing your source.

Mastering the art of dressing from the waist up.

In need of shoes for your child? Style-savvy parents answer your size & fit questions. From babies to children, find designer shoes for kids of all ages.

Adding to your trainer collection has never felt so saintly.

Enter the world of Assouline. Discover our selection of the best coffee table books to own — from travel books to fashion books, food, streetwear & more.

Who’s on the podium of Antipodean fashion?

Dropping racks on racks on tracks(uits)

Enabling generations to believe they could fly.

Occasionwear for any occasion.

Less is more.

Double the Swooshes. Double the design. Double the clout.

Call us your jean genies.

From ‘Deal with it’ to ‘Blocking out the haters’.

Louis-François Cartier established his namesake business – which is pronounced Car Tee Aye – in Paris in 1847.

We wish we looked this good at 30.

All hail Daniel Lee. Here’s our guide to Bottega Veneta shoes for women — from padded mules to square toe sandals. We talk sizing, fit, styling & more.

Nan will be happy you've finally got a pair of orthopaedic shoes of your own.

Out with the old, in with the new.

Pretending we love PSG, not PFW.

Here’s our guide to the history of BAPE — everything you need to know about streetwear’s most iconic brand.

Keep all eyes on your waistline

John McClane’s secret wishlist.