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Cruz Control

 

Millions know him best in the iconic blue and white uniform of the New York Giants but, to the fashion elite, Victor Cruz is a man celebrated for his style. And now he’s teamed up with cult denim label 3x1 to collaborate on an exclusive capsule collection…

By Hollie Moat

As the New York Giants’ celebrated wide receiver, American football’s Victor Cruz might not be the first name that comes to mind regarding a wardrobe problem-solving denim capsule collection. But Cruz is an athlete who comes with flawless fashion pedigree – a front-row fixture who’s written fashion critiques for Vanity Fair and appears in Givenchy’s AW15 campaign.

‘I inherited my love of fashion from my father at a very young age. He inspired my fashion sense early on. Designing this collection gave me an opportunity to create pieces I have always wanted to wear, but could never find.’

Scott Morrison, the man behind 3x1, is something of a denim god, having previously overseen the design teams as Earnest Sewn, Paper, Denim and Cloth, and Evisu, and the label’s Mercer Street store is famed for helping customers find their perfect pair of jeans. It’s an ideal fit (pun intended) for Cruz, who notes ‘I have brought denim back into my daily style unapologetically over the last year. For me, fit is everything in a pair of jeans. I am a huge believer in tailoring a great pair of jeans to make them your own.’

The five piece capsule collection is only available from 3x1’s own store and Farfetch boutique The Webster, and before it all gets snapped up we sat down with the man himself to get the inside track…

'My friend introduced me to Scott and we clicked immediately. Our aesthetics aligned in fluid ways and I knew this was the right brand to partner with for my first creative collab.’
The Story

‘I have been a huge fan of 3x1 's program for a long time, and the concept of bespoke denim intrigued me. Their understanding of imported denim from around the world and a focus on fit was what drew me to the brand. My friend introduced me to Scott and we clicked immediately. Our aesthetics aligned in fluid ways and I knew this was the right brand to partner with for my first creative collab.’

The Inspiration

‘I was inspired by two things: my father [who was a fireman], and the style on the streets of Tokyo. Designing this collection gave me an opportunity to create pieces I have always wanted to wear, but could never find. For both buying and designing I believe in pieces that are classic, and wearable over and over again. I purchase, and want to bring to market, pieces men want to live in on a daily basis.’

The Standout Piece

‘The bleach-dipped button up is my favourite [in the collection]. I imagined that shirt in my mind for months and knew it had to be a part of my inaugural offering.’

The Perfect Accompaniments

‘When selecting pieces to pair with the collection, think woven beanies, thick-knit extra long scarves, a luxury backpack and rugged boots.’

The Pieces Every Man Should Own

‘A great overcoat, the perfect tee shirt and a pair of our 3x1 tuxedo denim.’

Victor Cruz’s 3x1 Exclusive Capsule Collection

3X1 BY VICTOR CRUZ

Mandarin collar denim shirt

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3X1 BY VICTOR CRUZ

Raw edge peacoat

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3X1 BY VICTOR CRUZ

'Ripper' jeans

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3X1 BY VICTOR CRUZ

Embroidered patch denim shirt

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Photography: 13thWitness. Styling: Beth Kircher. Grooming: Miguel Lledo.

 
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