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Backstage with Sam McKnight

Hairstylist Sam McKnight has cemented his status as one of the beauty world’s most prolific innovators, and he’s now inviting us to achieve the unforgettable hairdos he’s sent down runways for Fendi, Chanel and more with his range of products: Hair by Sam McKnight. The line consists of ‘lightweight products that work and are easy to understand,’ he explains. Here, McKnight talks through his 30-year career while recreating two of his signature looks, complete with backstage-approved products and expert tips.

crystal-embellished headband

Extra 20% off


Jennifer Behr

crystal-embellished headband

1,141 €

Mini All Purpose Spa Brush

Balmain Hair Couture

Mini All Purpose Spa Brush

36 €

Screenshot 2022-07-13 at 17.33.47

The easy updo

Begin by spritzing Modern Hairspray through hair to add hold, then apply Happy Endings Nourishing Balm to de-fluff and separate ends. Next, spray Modern Hairspray onto the back of the hair and with a soft-bristled brush secure it into a high ponytail, but don’t pull the ends all the way through. Mist some Easy-Up Do spray onto your topknot for added texture and grip, then fold and twist the hair to create shape — secure with pins. Finally, spray Modern Hairspray to control the wispy hairs around your hairline and onto the ends for a feather-like effect.

Screenshot 2022-07-13 at 17.34.33

Cool-girl waves

Mist some Modern Hairspray onto sections of hair before wrapping round a medium curling iron — curl each section in an alternate direction. For extra volume, throw your head upside down and mist Cool Girl Barely There Texture Mist all through the hair. Now, pull back the front sections and secure them in the back with a small elastic. If your hair’s a little too wavy, loosen it by blowing hot air on it and holding it taut until it cools. Everyone loves a great hair accessory, so elevate the look by topping it off with a black velvet bow.


Benedikt Frank


Ravneet Channa

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