WORDS BY JOSEPH FURNESS
Whether it’s Ye’s size-too-small slides (available here) or Kim K’s latest outfit that’s got you gossiping harder than a mother at a coffee morning, one thing’s for sure: you’re talking Yeezy Season 7. Power-couple Kimye are forever finding innovative ways to market Kanye’s label, and have effectively pulled enough stunts this year to create a loud buzz about Season 7, making it the most anticipated lineup yet. Set to include everything from cycling shorts to sunglasses, slouchy boots to spandex fits; the AW18 collection is a sure departure from the rapper-turned-designer’s blinkered focus on neutral palettes and oversized fits.
First teased back in February during a Kardashian-clan vacation to Tokyo, Kim used every day in the metropolis as an excuse to debut new pieces from the collection. And fans of the brand will be delighted to hear that the wait is finally over. Pieces from the seventh season have started to drop on-site alongside the best of the Yeezy x Adidas sneakers (including the Yeezy 500 Blush and the Yeezy 350 Butter). Yeezy Season 7: harder, better, faster, stronger.