WORDS BY ALEXANDRA RHODES
Thought Bonsai was a type of tree? Think again. The so-named small, but perfectly formed, bucket bag from LA-based label Simon Miller has single-handedly shaken up the fashion scene of late, paving the way for an army of contemporary bag brands now redefining the ‘It’ bag. So naturally we were dying to catch up with creative directors Daniel Corrigan and Chelsea Hansford to hear about the rise and rise of their laid-back aesthetic and (sighs) those bags…
Farfetch: Describe the Simon Miller aesthetic in 3 words…
‘Bold, modern and American.’
What’s the inspiration behind your latest collection?
‘The Fall-Winter 2018 Collection, “POP”, was inspired by the Art Deco revival in the Sixties. We took many cues from female French singers from this time. The colours and seasonal prints [were drawn] from modern French geometric poster prints.’
What’s the best advice you’ve ever been given?
‘Stick to doing what you do and what you are known for, and do it the best.’
You started out with denim. What sets Simon Miller denim apart?
‘We use amazing Japanese fabrics which allow our washes to look authentic and wear well over time. We also use colours that are unique in the market. This season we have a cherry red and washed purple denim suit for example.’
How do you explain the success of the Bonsai bag?
‘It’s our signature statement piece— the Bonsai bag is bold and is made with quality fabrications. It’s also at a good price point!’
If you could own only one piece from your collection on Farfetch, what would it be?
Chelsea: ‘That is a tough one, I would need a full outfit. It would probably be the Split Jean, Lunch Bag and Burke Zip Up Hoodie.’
Daniel: ‘I’d need two! Our Garcon tee in white and indigo jeans.’
What’s your biggest vice?
Chelsea: ‘Working too much.’
Daniel: ‘Too much coffee!’
Can you give us a hint on your next exciting project?
‘It’s top secret, but it will be something iconic to do with Los Angeles.’
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