- Featuring an unrivalled selection of ready-to-wear and accessories from the world’s leading brands and boutiques, the campaign demonstrates why FARFETCH is the global destination for luxury, for every style.

- Shot in Lanzarote, the campaign champions the message ‘wherever you’re going, whatever you’re wearing, farfetch it.’

LONDON, U.K May 7th, 2025 — FARFETCH, the leading global destination for luxury, unveils its Vacation campaign. Shot against the striking backdrop of Lanzarote, the campaign features artist Akima, model Kit Butler, model Tilda Lindstam and content creator Sadiq Desh, showcasing a diverse and inspiring selection of ready-to-wear, swimwear, accessories and footwear from the world’s most sought-after brands and boutiques.

Combining iconic names such as Brunello Cucinelli, Miu Miu and Versace with rising stars including Colombian designer Johanna Ortiz and Emily Adams Bode Aujla — founder of BODE and the first female designer to show at New York Men’s Fashion Week — the campaign spotlights the full spectrum of modern luxury.

Whether you’re heading for a relaxing beach getaway, Mediterranean cruise or chic city break, the campaign presents versatile pieces that adapt effortlessly to every destination and every style. Wherever you’re going, whatever you’re wearing, farfetch it.

The Vacation campaign will be amplified globally across Farfetch.com and social media, including Instagram and TikTok.

For more information on the Vacation campaign 2025, visit www.farfetch.com

Cast

- Akima - Artist

- Kit Butler - Celebrity Model

- Tilda Lindstam - Model

- Sadig Desh - Creator / Influencer

About FARFETCH

FARFETCH is a leading global marketplace for the luxury fashion industry. FARFETCH connects customers in over 190 countries and territories with items from more than 50 countries and over 1,400 of the world’s best brands, boutiques, and department stores, delivering a truly unique shopping experience and access to the most extensive selection of luxury on a global marketplace.

For further information, please contact:

press@farfetch.com