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How to start a fine watch collection

Girard-Perregaux, Tag Heuer, Ulysse Nardin, Zenith. With centuries of watchmaking excellence between them, these brands are pushing the boundaries of their craft. From the innovative design details enhancing classic timepieces, to the cutting-edge technology powering every diving watch – see what makes each style unique and start your fine watch collection, here.


These watches feature a range of complications (additional functions), from water resistance to monitoring heart rate. But they’re not just for the gym. The Tag Heuer Carrera Calibre Heuer 01 features a black titanium, carbide-coated steel bezel with grey tachymeter scale to calculate speed, which is great news for your workout and even greater news for your wardrobe.

Dressed up

Nothing says ‘pulled together’ quite like a fine watch. And today’s timepieces work twice as hard, offering an immaculate finish, whether worn with a T-shirt and tailored trousers or a two-piece suit. Take the Girard-Perregaux 1966, with its classic lines and silver opaline dial: formal, not fussy.


Functional, but make it fashion. First made for pilots, these watches were built for speed, with features offering precision and accuracy, plus a large, easy-to-read dial. Modern styles retain elements of the original 1925 design, but with added edge, like the gold-plated counters on Zenith’s Pilot Type 20 Chronograph Extra Special that perfectly offset its matte-black dial.


Made to withstand extreme pressure, the diving watch’s defining characteristic is its durability. Swiss watchmakers Ulysse Nardin develop movements in-house, inspired by the ocean – its Diver Chronograph not only offers 300m water resistance and technical performance, but also exceptional design.

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