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Tag Heuer

From patenting the first chronograph in 1882 to creating the first Swiss-made Connected smart watch, TAG Heuer has been challenging traditions and setting major horology milestones since its launch in 1860. Today, the brand is represented by athletes, actors and models who aren’t afraid to push their limits or go against the grain. Whilst the Carrera and Monaco continue to be its most iconic timepieces, each addition appeals to a new audience.

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