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RARE MARKET Boutique Men

Situated in the Seoul’s secluded Cheongdam-dong, Rare Market is a luxury multi-brand boutique that has quickly become one of the most thriving fashion hot-spots in South Korea. It was opened in 2015 by famous rapper G-Dragon’s sister, Dami Kwon, and former buyer Jessica Jung, and continues to be a leading retailer in the industry. Introducing new trends and emerging brands to local VIP and international customers, Rare Market offers a carefully curated collection of womenswear, menswear and accessories from around the world. The innovative boutique’s interior changes periodically but never fails to keep in line with their minimalist aesthetic.

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