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All you need to know about our first Unfollower

The fashion world is familiar with Shaun Ross’s story by now - the albino model was discovered on YouTube, going on to grace the pages of Vogue Italia and GQ and walk for Givenchy, as well as featuring in music videos for the likes of Katy Perry, Lana Del Rey and Beyoncé. As the first subject of our Unfollowers film series, Shaun joins us in celebration of the people who do it their way, who choose to stand out from the crowd. So we sat down with him and discovered just why he’s the perfect man for the job…

His motivation

‘Growing up I wanted to be a successful background dancer for an artist like Michael Jackson, Janet Jackson or Beyoncé. I just knew that I wanted to be great at something and have that be shared with the world. But actually, the struggle of getting society to embrace me was the career path I took. It didn't matter what I was, as long as it helped break the mould.’

His job

‘I don't consider myself as a model but as a muse, it’s great that you can inspire people with your look and your story.’

His strengths

‘My biggest strength is my spirit - my optimistic outlook on life and my positivity.’

His challenges

‘It’s a challenge going against popularity and what today's generation thinks is worthy of their attention. [That there are] so many people on social media with a massive amount of followers but a small amount of things to say, really bothers me.’

His life motto

‘Don't worry about money - it will come to you, just make sure you are doing what you love and doing it well.’

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