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The very best things to do, see and wear


Words by Hollie Moat


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Usually we bring you a monthly round-up of the best cultural offerings around. But since we’re so very committed to ensuring you have the best summer ever, this selection has been handpicked to keep you entertained (not to mention well-dressed) till September sets in…



Varsity Jackets on Fourth of July


Pretty much everything about Independence Day is great (except the movie sequel): the fireworks, the food, the parties. But what we really love is an excuse to celebrate an American wardrobe hero.

What to wear:
It might be tempting to go full red, white and blue. But to avoid looking like you’re literally in costume, choose 1 piece that mixes these colours subtly.


Above, from left: Gucci; Calvin Klein; Downtown Manhattan, NYC, 2002 (©David Hurn/Magnum Photos)


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The Championships, Wimbledon, UK


Probably the most famous tennis competition of all, thanks to those iconic grass courts – and the strawberries and Pimm’s. The world’s best players will all be hoping to be crowned champion of Centre Court on 15th (women’s singles) or 16th (men’s singles) July.

What to wear:
The All England Club’s all-white dress code only applies to competitors, but you’ll still want to look smart and elegant, so invest in some chic summer tailoring.


Above, from left: Canali (Tassli Calatroni); Roger Federer vs Rafael Nadal, 2007 (Getty Images)


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Climbing Mount Fuji Season, Japan


Spanning mid-July to early September, this period is when the trails open on Japan’s majestic Mount Fuji and climbers can experience its holy summit. To do so any other time of year is prohibited, so book now.

What to wear:
This is not a shorts and T-shirt sort of expedition – you’ll need the proper gear. Fortunately fashion-focused activewear is bigger than ever.


Above, from left: Adidas Originals by Kolor; Mount Fiji, 1961 (©Burt Glinn/Magnum Photos)


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Midsummer, Sweden


The Swedish love the Summer Solstice (around 24th June) so much, some have even discussed making it their country’s National Day. And the gorgeous outdoor festivals and gatherings that take place over it are certainly worth shouting about.

What to wear:
Midsummer salutes the beauty of nature, so it’s only appropriate to wear florals.


Above, from left: Alamy; Masterfile; Paul & Joe


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Nobu Hotel Ibiza Bay, Spain


The famed restaurant is expanding its arm of stylish, modern hotels. London had its turn back in spring and, on 30th June, a veritable Mediterranean playground (with a tastefully neutral palette and direct beach access) opens its doors in Ibiza.

What to wear:
First impressions are lasting, so arrive looking like their best-dressed guest. Relaxed separates in a cool palette that matches the décor is perfect. And sandals – it is Ibiza, after all.


Above, from left: Nobu Hotel Ibiza; Salvatore Ferragamo; Ibiza Town and harbour (Robert Harding)


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Edinburgh Festival Fringe, Scotland


Every August, for 3 weeks, thousands of theatre, music, dance and circus performers descend on the Scottish capital to show off their acts. And as the home of comedy’s most prestigious award, world-class humour is guaranteed.

What to wear:
How to put this delicately… Scotland is cold. Sometimes even in the summer. As you take in the city’s assets, make sure you have a killer jacket on hand.


Above, from left: Christopher Raeburn; The Dugald Stewart Monument, Edinburgh (Robert Harding)


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