To qualify as Conscious, the product must contain a significant proportion (50% or more) of an independently recognized or certified material, or of a material made using a certified process, from the list below:

LOW-IMPACT MATERIALS

Hemp

Jute

Linen / flax

Certified wood

CRAiLAR® flax

Livaeco by Birla Cellulose

Agraloop

Polylactic acid (PLA)

Ramie

EcoVero viscose (LENZING)

Birla

Jeanologia denim

TENCEL™ Lyocell (LENZING)

TENCEL™ Modal (LENZING)

TENCEL™ with REFIBRA™ technology

Texloop

Cotton made in Africa (CmiA)

Better Cotton Initiative (BCI) (however, GOTS or NATURTEXTIL iVN CERTIFIED BEST certifications are preferred)

Bemberg™ Cupro

Micromodal

ENKA® Viscose

FSC Certified Viscose

NAIA™ cellulosic fiber

ALTERNATE LEATHER MATERIALS

AppleSkin™

Bananatex®

Desserto® cactus leather

MIRUM

Muskin

Piñatex®

Mylo™ mushroom leather

Zi™ bio leather

VEGEA

ORGANIC MATERIALS (preference for certified sources)

Organic cotton

Organic hemp

Organic linen

Organic silk

Organic wool

Global Organic Textile Standard (GOTS) certified

NATURTEXTIL iVN certified BEST

Organic Content Standard (OCS)

Regenerative Organic Certified™

RECYCLED MATERIALS (preference for certified sources)

ECONYL® 

Morphlon

Recycled acetate (eyewear)

Recycled brass

Recycled cashmere

Recycled cotton (the proportion of recycled cotton accepted per product is aligned with industry requirement, which is at least 20% of the overall content in the outer)

Recycled gold

Recycled silver

Recycled nylon

Recycled paper

Recycled PET

Recycled plastic

Recycled plexiglass

Recycled polyamide

Recycled polyester

Recycled rubber

Recycled silk

Recycled leather 

Recycled silver

Recycled wool

Vintage cotton

Recycled viscose

Renewcell

Recycled Content Certification

First Mile Made® by Thread International

Global Recycled Standard (GRS) (the proportion of recycled materials per product is aligned with the certification requirement, which is at least 20% of the overall content)

Parley Ocean Plastic®

Recover® Cotton

NewLife™ recycled polyester

Cardato certification

NuCycl™

SeaCell™ 

Giotex™ recycled cotton

Re-Verso™

Q-NOVA®

UPCYCLED MATERIALS

Upcycled materials include deadstock, reworked fabrics, repurposed scraps etc.

ANIMAL WELFARE CERTIFIED MATERIALS

100% of the animal-derived material in the product (either in the lining or in the outer) must hold one of the following certifications:

Responsible Alpaca Standard (RAS)

Responsible Mohair Standard (RMS)

Sustainable Fibre Alliance (SFA)

The Good Cashmere Standard® (GCS)

Responsible Wool Standard (RWS)

Responsible Down Standard (RDS)

NewMerino® Standard 

ZQ Standard 

Global Traceable Down Standard (Global TDS)

Traceable Down Standard (Downpass)

NATIVA™

CERTIFIED LEATHERS

100% of the leather used in the product must be certified by one of the following standards:

Leather Working Group (LWG): Bronze, Silver or Gold (preference for Gold certified leather — audited tanneries only are excluded)

ICEC (Quality Certification Institute for the Tanning Industry)

FOREST-FRIENDLY MATERIALS

Forest Stewardship Council (FSC) certified materials

Programme for the Endorsement of Forest Certification (PEFC) certified materials

FAIRMINED MATERIALS

Fairmined ecological gold

LAB-GROWN DIAMONDS

The facility must use more than 80% renewable energy

CERTIFIED LABOUR STANDARDS

Fair Wear Foundation

NEST

The 50% or more proportion threshold for ‘Sustainable and Certified Materials’ is applied to all categories of products and it is measured by looking at the main product material, generally identified as the outer. The only exceptions to this rule are: (1) specific shoes categories (including sandals, wedges, slippers, flip-flops) for which both the outer and another shoe component (lining or sole) must be made using eligible materials; (2) products with animal welfare certifications for which 100% of the animal-derived material in the product (either in the lining or in the outer) needs to be certified; (3) for watches & jewelry, the main product material needs to meet the 50% proportion threshold, but the main material is identified by either weight or surface area; (4) For eyewear, the frame needs to contain more than 70% of recycled material; (5) For a specific certification requirement, we apply the threshold identified by the specific certification requirement (e.g. 95%+ OCS, 70%+ GOTS, 20%+ GRS); and (6) for recycled cotton, we accept products with a minimum of 20% of recycled materials due to intrinsic performance issues which prevent an higher use (in particular, the length of cotton fibers is shortened during the recycling process, which means that recycled cotton needs to be blended with other fibres during the spinning process to ensure the resulting yarns are of high strength, good quality and the finished product is durable).

To qualify as Conscious, a finished product or an entire brand must hold an independent certification relating to good environmental, social or animal welfare practice as listed below.

VEGAN MATERIALS 

PETA certified (the entire brand must be certified)

The Vegan Society Vegan Trademark (the finished product must be certified)

CRADLE TO CRADLE CERTIFIED 

Cradle to Cradle (the finished product must be certified)

ENVIRONMENTALLY CERTIFIED 

A finished product must be certified by one of the following standards:

Nordic Swan

Blue Angel

EU Ecolabel

OEKO-TEX MADE IN GREEN

FAIRLY TRADED MATERIALS

A finished product must be fully certified by one of the following standards:

Fair for Life

The FAIRTRADE Mark (Fairtrade International)

Fairtrade Textile Standard

The World Fair Trade Organization (WFTO)

To qualify as Conscious, a product must be pre-owned (meaning second-hand or vintage) as it helps reduce the demand for new resources and keeps products out of landfill.

To qualify as Conscious, a product must come from a brand that scores well on ethical ratings agency Good On You. The Good On You system assesses a brand’s sustainability performance in regards to its impact on People, Animal and Planet and provides a rating on a five-point scale.

To qualify as Conscious, large brands need to score a minimum of four out of five, while small brands must score three out of five. The sustainability ratings are based on publicly available information including industry standards, certifications, other third-party assessments and a brand’s own reporting.