Six top fashion bloggers each designed a shoe for footwear studio SIX London, to be sold exclusively on farfetch.com and sixlondon.com. Here's the story...
THE LAUNCH |
| The bloggers, SIX London and farfetch.com hit up Paris Fashion Week to host an exclusive event to unveil the shoe designs. And it was a night to remember... |
THE BLOGGERS AND THEIR DESIGNS |
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THE PROJECT |
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'The idea was born at a Linda Farrow/Velour magazine event' explains SIX's Ben Demiri, 'we were at this party and we wondered how we might celebrate our upcoming birthday, ten years of SIX. And we came up with the idea of a fun collaboration. We thought about teaming up with a brand, but then it hit us, the fashion blogs we love, the ones we read every day like so many other people, they were the perfect way to bring SIX to our customers.' And so the SIX team sought out their favourite bloggers and invited them to each design a limited edition shoe in celebration of the footwear studio's anniversary, to be sold exclusively on sixlondon.com and farfetch.com. Here's the story of six very special shoes...
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THE BLOGGERS | | | Meet the six very different bloggers and find out what inspired their designs... |
(click each blogger for more info) |
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