Born in LA in 1972, sports obsessed James spent most of his childhood on the beach, which inadvertently led him to fashion. Unable to find a cap that fit perfectly, he set out designing one for Maxfield who eventually became a client. Soon, record labels and film-makers were after his products. With Maxfield putting Los Angeles on the fashion map, James received an incidental education on cutting edge fashion from Europe and Asia, on modern architecture, furniture design and on the elegant and the clean-line. He released a T-shirt line in 1994 and is now a household name.
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