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Singaporean label Vice & Vanity was founded in 2006 by Vivi Masturah Lim and Aaron Kao. The pair's jewellery has been featured in exhibitions and publications internationally. Most recently they collaborated on a capsule range of bags with label Saturday. The inspiration behind the brand lies in the juxtaposition of the ancient and the modern, drawing on the folklore of cultures from around the world. The collection 'Oni' for example was derived from the "Native American name (Oni) (which) represents birth out of holy ground while in Japan, its the name of a devilish entity with sharp claws."