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Founder of AB33, Agathe Buchotte, lends her initials to the unique store located in an atmospheric space at N°33, rue Charlot. A pioneer of the bohemian Haut Marais area in Paris, she converted an old grocery shop in 2003 and transformed it into a designer boutique. Decorated in a relaxed and cozy style, it has a decidedly feminine set-up, reflected by the brand selection. The edit is soft and simple, chic and laid-back with a subtle hint of what’s of-the-moment, yet still under-the-radar.
Conceived as a wardrobe, each season puts together daily items alongside exceptional pieces and a multitude of accessories with the aim to create a universe with an identity and a soul.