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One person buys, and one person is helped. A simple idea that has turned into a global movement, and what began in 2006 by founder Blake Mycoskie has now evolved into the exciting next chapter of One for One. Inspired by a trip to Argentina, he saw extreme poverty and health conditions and children without shoes and recognized that the traditional Argentine alpargata shoe could be a simple, yet revolutionary solution. Blake committed to match every pair of TOMS purchased with a pair of new shoes to a child in need.