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Thursday Friday

Thursday Friday loves fashion – as long as it's fun. They like the chic way into trends, and they're into accessible high style. They go for products that are easy to acquire, use, and personalize. They’re inspired by consumerism, class, and iconography, but that doesn't mean they're putting out precious, abstract concepts. Thursday Friday is every day. Behind the emerging It-label are creative director Roni Brunn and business strategist Olena Sholomytska. They met in Stockholm, where Olena worked as an IT consultant and Roni focused on her acclaimed indie pop band From.

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