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MY O MY STORES.
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Boasting two large stylish stores (one women’s and the other for men) in two equally hip locations in the heart of Helsinki, My o My and justifiably so, describes itself as a ‘pioneer amongst Finland’s life-style retail.’ Housing a mixture of local and upcoming designers as well as high-end and contemporary brands, My o My prides itself on ‘energising Finland’s fashion scene’ with its burgeoning creative mix. In true ‘pure’ Nordic fashion, the ladies’ boutique is simple yet elegant with giant mirrors emphasising the clean cut linear geometry of the space while the men’s store has a significantly more masculine feel to it, with raw wood, exposed drain pipes and granite forming the backdrop to this eclectic designer wear hub.