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Thanks to Herbert Hofmann, the creative director of VOO store, Berlin’s Kreuzberg district is now an up-and-coming hot spot for fashion, art and design. Away from the city’s usual shopping destinations, VOO occupies a space of 300 m2 on the premises of a former locksmith shop. Offering designer brands with an emphasis on design, creativity and quality craftsmanship, VOO is not only a store, it’s a cafe-bar and gathering point for customers who meet and share creative ideas and admire the surroundings. VOO is farfetch's Superstore 2012.