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Having previously worked in movie direction, fashion photography and styling, owners Alessio Bolzoni and Luca Simeone were able to bring an inspired vision to their quirky fashion boutique, Simeone. Positioned in the heart of Crema in northern Italy, the womenswear-turned-unisex store offers a range of high-end designers alongside more experimental, directional labels and diffusion lines. Pieces are displayed immaculately yet casually on hanging hooks and rails, whilst an exceptional range of perfumes and scents line the back wall.