Holding the creative reins at Something is artist/designer Natalie Wood, whose list of previous successes includes founding cult label Sample and art/fashion project Beauty of Nature. She still holds the role of Creative Director of Womenswear for Insight, the surf/skate label. Something collaborates with artists and designers to create ‘street-chic’ womenswear, while Something Else is an experimental off-shot of the original label, the results of which are more avant-garde.
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