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In 1999, Flora Gill and Alexa Adams met at the Parson's School of Design in New York, found a shared love for architecture, Paris and modern art. However, they were not to launch their brand Ohne Titel, until 2006, after they were reunited to work under Karl Lagerfeld. Their womanswear label is defined by strong silhouettes, soft drapes and a keen eye for details. In 2009 they were awarded the Ecco Domani Fashion Foundation Award.