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Pollyanna.
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The oldest independent in Britain, Pollyanna is rife with history and has been recognised as one of the leading shops in the world by London's Victoria and Albert Museum. The store started life in a dank basement with blacked out windows, but is now in its fifth location and decked out with a restaurant and alternative gifts floor. Their own successful in-house brand, Nomad , is a carefully designed collection of simple but versatile pieces to be worn as an alternative to traditional occasion wear.