Danish label Noir, launched in 2006 by former brand manager for Levi’s Red and Levi’s Vintage, Peter Ingwerson, and designed by Rikke Wienmann, is at the forefront of luxury eco-friendly fashion. 70% of their latest collection was produced using organically certified cotton, and in 2008 Noir launched their cotton fabric brand Illuminati II – which will supply organic sub-Saharan cotton to luxury brands. "We want to be known as the first brand to turn corporate social responsibility sexy,” says Peter Ingwersen. The label is a member of the U.N. Global Compact adhering to human rights, labour safety, environment and anticorruption politics.
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