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Grethen House is an upscale women’s boutique specializing in unique clothing and accessories by cutting-edge designers. The Grethen House customer is seeking alternatives to the impersonal service and ubiquitous merchandise of department stores, and appreciates the conscientious service and extra attention a small, family-owned boutique provides. Grethen House was established in Clear Lake, Iowa in 1953 by Greta and Henry Thomas—the name Grethen is a combination of their first names. Daughter Mary took over the store in 1989, and currently works with her son, Tadd, and his wife, Maggie.