Australian fashion label Ksubi was created in 2000 by surfers Dan Single, George Gorrow and Gareth Moody. Disenchanted by the denim ranges available in stores, they set up their own jeans brand. The label has since branched out to develop a full clothing collection. The Ksubi premise is based on unisex jean styles with a distressed and sometimes deconstructed finish – a pair of Ksubi jeans is like your favourite old pair of jeans, but brand new.
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