Pamela Skaist-Levy and Gela Nash-Taylor (wife of Duran Duran’s John Taylor) founded Juicy Couture in 1994, specialising in casual towelling and velour tracksuits in a rainbow of vivid shades. Within months they had become the uniform of off-duty celebrities the world over, loved for their hip Venice Beach kind of vibe. Since then, Juicy has developed into a fully grown fashion line turning out jewellery, daywear and evening dresses. But it’s the label’s famous slogans and cute motifs that keep its fun and irreverent original spirit alive.

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